Australia Post: If You Really Want To Touch Some One, Send Them A Letter
A comment of mine:
Receiving a letter from a friend of ours is total bliss. Especially we can feel his or her being beside us when the letter is written by his or her hand. I recently take it for granted that it is always acceptable to print a letter, and send it. However, my father told me told me not to when I visited him on the past Lunar New Year. I sent him a letter a couple of weeks before the visit. He said everything was fine except for the way to put down on the paper. He added we don't usually write down "Sender" and "Receiver" above each address on the envelope. But I saw many envelopes typewritten those words. Anyway, I could understand my grandpa's idea when I saw this advertisement again. To read a hand-written letter would be as pleasing as to embrace the writer. The only thing that interrupts me in the advert is that the man looks like the evil cyborg in "Terminator 2" in a way.
In an all-embracing computer or digital age when increasing number of people have started forgetting writing mails on a paper this advertisement reminds us the importance in terms of expressing emotions in those letters written with pen. The advertisement is really touching and strikes emotion provoking strings. The advertisement is showing a letter embracing a woman and the depiction to emphasize emotion filled letter is simply unparallel.
The presentation of the advertisement is undoubtedly very expressive and simple, which is capable of touching some soft corners of human being. The advertisement was launched by Australia Post. The copy of the ad reads, ‘if you really want to touch some one, send them a letter’. The ad was created by M&C Saatchi, Melbourne.